Consultancy Functions

All projects ideally begin with a market study to determine the best type of spa services to offer to the targeted clientele. A feasibility study follows to determine the economics of implementing the ideal spa, based on the market and the client's objectives. A budget and a projected profit and loss (P&L) will be done. The budget will include: construction costs, furniture fixtures and equipment (F.F.&E.), and the start-up costs such as staff selection, staff training, marketing, product inventory and purchasing, the pre-opening and opening of the spa. The feasibility of doing the project will be presented along with a return on investment (ROI) projection.

Spa Soul can provide a full "turn-key" delivery or intervene partially. We can provide architects and interior designers or we can work jointly with the client's designated team. Based on our extensive worldwide experience, we are particularly attentive to the hidden problems of spa operation such as spatial architectural layout considerations. We will advise both architects and interior designers on the correct spa designing procedures.

Business Plan & Feasibility

The first step in any spa development, a thorough and objective study of the market, competition, costs, and revenue potential should be undertaken to set the proper parameters for your project. Every market and project has its own unique dynamics, so what's working in one part of the world may not be successful in another and it's important seek out those insights that can give your spa the edge it needs to fulfill its promise. Spa Soul is currently conducting these studies for clients worldwide.

After one to three day site inspection is done during which all of the principals of the project are interviewed. construction, equipment, start-up costs, staffing and training expenses, as well as product purchasing will be taken into consideriation. Within two weeks, a comprehensive report is then delivered with recommendations, financial projections, red flags and the overall feasibility of the project.

Spa Soul especially specializes in financial analysis, financial feasibility and investment analysis. We have created a group of sophisticated and proprietary financial analytical tools and models that enables our clients to understand the feasibility of investments and projects, in addition to determining the best approach to optimizing returns and evaluating business strategies.

Spa Soul follows a proven, risk management oriented, business planning methodology in evaluating a projects potential. This includes a thorough analysis of market characteristics, local competition and financial factors. These market and financial feasibility studies are essential to proper planning, project financing and overall successful development.

Conceptualizing & Branding

This phase breaks down into two major parts.

Part One further delineates the concept of the spa, creating a synergistic theme with the spa name, identity, interior design, services, products and distinctive touches in short, all the components of the brand identity.

Part Two provides the architect team with the tools they require to design a layout that is both beautiful and functional, including the square footage requirements and the adjacencies. Each round of plans is reviewed and recommendations are made. Once the plans have been finalized the architect and general contractor are then given a detailed Spec Book.

Services

• Concept Development
• Brand & Identity Development
• Distinctive Touches
• Equipment Recommendations
• Product Recommendations & Identification
• Services Recommendations & Identification
• Technical Recommendations
• Retail Space and Merchandising Development
• Spec Informations

Pre-Opening Assistance

The professionals at Spa Soul have opened and run successful spas in all corners of the globe and we know that it takes clear goals, effective processes and flawless execution to get a spa off the ground and profitable as quickly as possible. Our pre-opening services begin with a comprehensive critical path and a pre-opening budget, then our experienced openers and operators orchestrate all the moving parts until it comes together in a truly grand opening. Our technical services provide expert spa-specific guidance in planning, design and execution to ensure your spa is optimized for your operational goals and executed correctly.

Services

• Pre-opening Budget
• Critical Path
• Project Management
• Staff Recruitment
• Manager Recruitment
• Training Support
• Opening Support
• Plan Review
• Equipment Identification
• Product Identification & Pricing
• Menu Drawing-Up
• Marketing Assistance
• Site Inspections

Spa Management

When you add Spa Soul to your spa management and support solution, you are effectively adding an entire team of highly experienced specialists who focus on financial analysis, operations, training and marketing. Whether through one of our proprietary brands or your own, we can make an immediate impact on profitability by providing practical, cost-effective ways to drive demand, manage yield, and improve overall guest experience.

Management is one of most difficult elements of any spa. The demand for good spa directors is currently very high, but the supply for qualified individuals to do this job is very low.

Spa Soul will act as your de facto spa director with a Management Assistance Contract. This will ensure that the spa operation is following the Standard Operating Procedures and every critical management decision will be filtered through the Management department at Spa Soul Management.

Services

• Management of Whole Spa Operations
• General Auditing
• Pre-Opening & Technical Services
• Retail Development, Training, Support & Analysis
• Operations Training, Support & Analysis
• Marketing Training, Support & Analysis
• Feasibility & Planning
• Maintaining Spa Operations Procedures
• Maintaining Quality Standards
• Maintaining Budget
• Maintaining Cost Control